Morad Enayet - Art Director + Designer
© Morad Enayet - Art Director + Designer

In a world increasingly congested with chattering AI assistants, it takes a distinct design language and sharp functionality to stand out.



Partnering with the Kia brand team, we built the identity of the next-generation AI assistant for their latest lineup of vehicles.

We leveraged the principles of Kia’s design philosophy, “Opposites United,” which focuses on bringing together engineering and nature to develop the future of human mobility.


Kia’s vision for the future finds harmony in contrast, merging organic, natural qualities with the precision of technology.

The assistant’s design was conceived as a living system, one that unfolds naturally across every touchpoint from OOH campaigns to digital products like the app, website, and chatbot.


We built a flexible framework capable of maintaining a cohesive personality while adapting to each platform’s unique needs.