For their expansion and rebrand, REC approached us for a refresh and a landing page. REC is expanding from Philadelphia to Miami. Alongside this expansion is a brand refresh, in order to scale organically REC wanted a more modern and forward thinking brand to accompany their rebrand from Rec Philly to REC.
We created a new logo, brand guidelines and landing page based on the intersection of the various creative disciplines that REC serves. A key element of REC's scalability is the distinct and separate catering processes. We built a landing page that would cater to both businesses and users with a push of a button
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